This is YANG HYUN SUK. I will continue writing about YG’s news from where we left off yesterday.
Are there plans to debut new rookies from YG this year?
After various changes in YG due to BIGBANG’s enlistments and PSY, I thought that it’s more important to focus on our existing artists to let them release new songs and further develop as artists.
As a result, iKON made comeback on January and WINNER made comeback on April, while BLACKPINK is preparing to make comeback on June 15.
Any news on SEUNGRI’s solo album release?
SEUNGRI will release his first full-length album on early July.
SEUNGRI released two mini albums on 2011 and 2013, so it will be not only his first full-length album but also his comeback as a solo artist in 5 years. Also, SEUNGRI is planning to hold his first solo concert on August, in Seoul.
The reason why SEUNGRI was able to prepare his full-length album earlier than expected was due to SEUNGRI’s reckless energy.
He sent me confirmation request messages several times a day, so my hardest task while being hospitalized was responding to SEUNGRI’s messages since I couldn’t use my arms. <80% joke, 20% facts>
SEUNGRI will also star in a variety program called ‘YG Electronics’ scheduled to air on September through ‘Netflix’, which dramatizes some of the events that happen within YG. SEUNGRI’s variety senses will stand out in the program.
What are some of the new plans of YG which haven’t yet been revealed to the public.
A couple big events which have been prepared over the past couple years will take place at the end of this year, so I will summarize two plans that you will be interested in.
1. A YG Hip-hop crew that will continue the legacy of YG Family is currently being formed.
On May 20, we had a small event to celebrate YG’s 22nd year founding anniversary.
After the failure of the group Keep Six in 1996, the first artist group produced by YG, JINUSEAN and 1TYM made debut in 1997 and 1998 respectively, which let the public recognize the start of YG Entertainment.
JINUSEAN and 1TYM achieved huge success by introducing Hip-hop music to the K-Pop scene, which was relatively an unfamiliar genre at the time. Following the success, YG Family’s first album and second album were released in 1999 and 2002, respectively. G-DRAGON was introduced through the title song ‘Hip Hop Gentleman’ from the 2nd album.
It was the time when YG was known as a professional Hop-hop agency. After SE7EN and LEXY successfully debuted on 2003 and artists including Wheesung, Gummy, and Big Mama also achieved success under collaboration with M.BOAT, we were unable to release more YG Family albums since we had many artists diversified in different music genres.
Since the impression YG Family gave to the public was so strong that people still mention the name even after 15 years, I thought about how to replace YG Family and eventually planned to form YG’s new Hip-hop crew.
The group will be consisted of elite next generation artists from YG such as members from WINNER and iKON, who are close to each other and have great skills.
We are planning to produce a program that illustrates the founding and detailed daily lives of the group, who will perform minor themed music. While it is our goal to release a new song within this year, the plan is only a rough sketch in my head at the moment.
The good things about the new Hip-hop crew will be that members can focus on Hip-hop songs they couldn’t while they were part of their own teams, and that they will be able to release solo tracks very often. It will be a group that has many advantages and charms.
I will calmly plan the project so that my rough sketch could become reality.
2. The foundation of YGX Academy / Supporting SEUNGRI’s DJ Label
On August, we will establish a subsidiary company of YG called YGX.
YGX will be in charge of 3 different tasks.
The first task
HIGHGRND’s title and tasks will be transferred to YGX, and YGX will continue discovering new rookies and will handle various entertainment agency tasks.
Unlike HIGHGRND which did not involve YG, YGX will be co-operated with YG, while involving YG directly and indirectly.
The second task
YGX will be in charge of YG’s first dance academy. I am very excited because opening a dance academy is something I wished to do even before founding YG, since I used to be a dancer.
It’s not hard to find top stars in Korea who say that they were previously dropped out from a YG audition. Since YGX Academy will discover and develop aspiring individuals who dream of becoming singers or dancers who may enter YG in the future, it will be a great opportunity for both parties and lower the risk of missing out on talented individuals who have potential to become superstars.
There will be programs not only for trainees but also programs for the public, and people will be able to experience the same training artists from YG receive since choreographers and dancers from YG will teach the lessons themselves.
The third task
YGX will merge with NHR, which is a DJ label which is operated by SEUNGRI. YGX will target foreign markets using various methods, such as supporting DJs through collaboration with artists from YG.
That was it.
Since it’s been a couple years, I had a lot to talk about and also a lot I couldn’t express.
As I read my own writing, I feel like I lack in writing skills, once again.
I’m sorry I couldn’t mention SECHSKIES, LEE HI, and Lee Su-Hyun from AKMU in this writing, but please know that I will always do my best.
Lastly, one of the things I really wanted to do when I first produced SECHSKIES was to produce EUN JIWON’s solo Hip-hop album.
I thought about it since I still have the confidence, but it’s still only my desire since SECHSKIES’ successful comeback was a priority. I would like to conclude my writing by stating that I would like to make it happen in the near future.
I don’t know when I’ll write to you again, it may be in a couple years. But I sincerely hope that this writing resolved at least a tenth of our fans’ curiosities.
I hope everyone to stay healthy and be full of joy.
I’m always sincerely sorry and grateful.
2018. 5. 26
Hello, this is YANG HYUN SUK… (Bow)
It’s been a couple years since I met you all in writing.
I’ve recently been hospitalized due to severe herniated cervical disk pain, but got myself together and partially came back to business. I’ve never had so much pain in my life, I must’ve been pushing myself to hard.
I’m shortly communicating with the fans through Instagram from time to time, but I would like to explain some of the fans’ curiosities and important issues in detail today.
The writing may be lousy since I lack in writing skills, but I hope my sincerity will pass on to everyone without being misunderstood.
I will answer the fans’ curiosities in a questionnaire format.
Q. Most members of BIGBANG are enlisted in the army. Aren’t you concerned as the head of YG?
A. Besides SEUNGRI who didn’t enlist yet, the other 4 members will be discharged at the end of next year, so BIGBANG’s vacancy won’t be that long.
BIGBANG made debut on August 2006, so it’s their 12th year since debut now.
I’ve stated many times that I would like to create a group that lasts for 10 years when BIGBANG first made debut. Like the title of BIGBANG’s song, ‘LIES’, I feel like BIGBANG whom I wished to grow as a big tree eventually grew up to become a huge mountain.
It’s difficult and rare for a dance group to stay relevant for 10 years, but it’s globally unprecedented for a group to upgrade every year and gain more popularity as time goes by, as BIGBANG did.
I hope that BIGBANG will be a good example for the new and upcoming junior groups who would like to do the same and stay close with the fans for a long time.
Q. iKON and WINNER had a good start as YG’s first and second runners of 2018.
A. Do they have plans to release new songs this year?
As a producer, the most important aspect I look for in our artists is whether their ‘growth plates are still open’.
I’m referring to music of course, and the development potential through music.
Fortunately, both groups are artist type groups that can write and compose their own music, and since the level of completion of their official albums were very high, we can assume their growth plates are still wide open.
Since both groups are busily working on new songs despite their busy schedules, I think we’ll be able to share some good news at the end of this year.
Q. When is BLACKPINK releasing their new songs?
A. I admit that BLACKPINK’s vacancy was too long, as YG’s only female group.
The fans wished for more songs since BLACKPINK has been only releasing singles since debut, so BLACKPINK will release their first mini album on June 15.
As we have been preparing for a long time, we were able to create satisfactory outcomes, and we expect that BLACKPINK will be able to consistently release new songs and promote new releases starting from June until the end of this year.
Please support and look forward to BLACKPINK’s upcoming non-stop run.
Q. People are wondering when KATIE KIM, the winner of ‘K-Pop Star’ Season 4, will make debut.
A. After a few consultations with Katie after she joined YG, we found out that Katie pursues Billboard-like music from the States.
Katie Kim, born in 1993, immigrated to New Jersey with her family when she was 10 years old and spent her adolescence in the States until she became 21. Therefore, she was more accustomed to the culture and music of the United States, rather than the Korean Pop culture.
YG decided to provide the best environment to create the type of music Katie pursues, and Katie completed recording many songs over the years by visiting the United States multiple times to participate song camps with foreign music producers.
As a result, we even finished filming multiple music videos including videos shot in the United States, for her successful debut.
However, I’m sorry to share the news that Katie Kim transferred to a newly born agency.
In other words, Katie Kim’s debut album was prepared in YG, but she will make debut in a different agency.
The reason why Katie Kim transferred to another agency with her debut coming up is because an executive from YG who decided to go independent this year was in charge of Katie’s promotion plans after her debut, which caused confusion in Katie’s debut schedule.
I’ve met Katie and the according executive independently to consult and decide what was best for Katie’s future, and let Katie make her own decision in the end.
Katie eventually decided to transfer to the new agency established by the according executive, while YG decided to support Katie by distributing her music and maintain our connection. We wish for Katie’s successful debut and will provide continuous support.
There will be an official announcement soon, regarding the news of Katie’s debut album by the new agency. Please show her a lot of love and support.
P.S. Since the contents are getting too long, I will meet you again tomorrow morning with the rest of the news. Thank you.
Hello. This is YG Entertainment, production company of ‘MIXNINE’.
First of all, we would like to thank the fans who have supported ‘MIXNINE’.
There have been news articles releases regarding the debut of the top 9 from ‘MIXNINE’ being foundered before YG’s official announcement. We feel deeply sorry and responsible for everyone that felt disappointed at such outcome.
The purpose of the program ‘MIXNINE’ was to find hidden gems that dreamt about becoming artists despite a lack of good environment, and let the public know rookies from other agencies that have already made debut, but have not yet seen the light even with good talent.
Furthermore, the final goal was to utilize YG’s production system, know-hows, and global infrastructure built from the experience of record producing for the last 21 years to help trainees from other agencies let their name known not only in Korea but also in Asia, and eventually the whole world as members of a star group.
However, the program did not receive enough attention as expected.
YG Entertainment’s producer YANG HYUN SUK has been strategically thinking on how to help the group consisted of the top 9 ‘succeed’, regardless of the program’s success and had a meeting with the representatives from the 6 different agencies.
As previously announced, MIXNINE’s contract period was ‘4 months and a concert abroad’.
Since it is hard to receive attention in the K-Pop scene as a group despite great talent these days and the representatives understood the hardships as producers, they had a meeting to discuss new plans and exchange each other’s opinions.
What was YANG HYUN SUK’s new plan?
It was an offer on members being active in their own agencies during half a year over a period of 3 years, and the 9 members gather during the other half (6 months) to be active as ‘MIXNINE’.
What was the reason behind YANG HYUN SUK’s new offer?
The initially planned period of 4 months was too short to prepare for a new song, shoot a music video, and practice choreography. Also, a group needs at least 15 songs to hold their own concert, but it was impossible to create so many songs within the promised 4 months.
Aggregating opinions on the first proposal, most agencies thought the period of 6 months was too long and could become a burden.
YANG HYUN SUK understood their positions and opinions, and made a second proposal with a shortened period of 3 months, consisted of 1 month of preparation and 2 active months. However, the proposal failed to get consent from the representatives at the meeting last week.
The meetings were held for a total of 7 times at a natural and calm mood, and the participants were considerate on each other’s opinions rather than forcing their own opinions. We would like to make it clear that there hasn’t been the slightest inconvenient moment during the meetings.
Although we have failed to reach an agreement, we would like to thank the representatives that took their time to discuss about ‘MIXNINE’ despite their busy schedules.
YG Entertainment has no excuses on this final outcome. We thought it is our duty to explain at least the shortened inside story of what actually happened.
Again, we would like to thank the fans who have supported ‘MIXNINE’. YG Entertainment will sincerely hope for success on the future of not only the top 9 members of ‘MIXNINE’, but on the future of all participants of ‘MIXNINE’.
We sincerely thank everyone for their support and bow our heads to extend our apologies on not being able to keep our promise.
2018. 5. 3.